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About us

Made to make finding a therapist easier.

KW Therapists is a small local site with one job: helping people in Kitchener, Waterloo, and Cambridge find a therapist they click with.

Sunny Trochaniak, founder of KW Therapists

Hey, I’m Sunny.

Friends often come to me asking if I know a good therapist. Not because I’m of any use, but because my wife is a therapist and has a great referral network.

So I let her know what they’re looking for, she spends some time picking someone from her network who she thinks fits, and my friend ultimately gets a referral they can trust.

That system works great if you happen to know a therapist. Most people don’t, and even the ones who do can find it hard to bring up personal issues.

Searching on your own is even harder. You’re already overwhelmed with what brought you to therapy in the first place, and now you’re staring at a hundred tabs of credentials and specialties with no way to tell who would actually be a good fit.

A lot of people give up right there. Not because they don’t need the help, but because choosing feels impossible.

I’ve spent twenty years building websites for local businesses and clients around the world, and this felt like it could be good challenge to tackle.

So I built KW Therapists: a site just for Kitchener, Waterloo, and Cambridge that works the way a good referral does. It matches you with local therapists based on what you need and how you want therapy to feel.

You might not get the perfect match on the first try. But even if it just gets you just a little bit closer to the right person, I think that’s a far better outcome than closing your browser out of frustration.

Our north star

We don’t want to be ‘just another therapist directory.’

01

Everything is local.

Not only was the site made in Waterloo Region, but every therapist here serves the region. No sifting through names from three provinces away.

02

Your ideas help shape the site.

Your feedback is everything. Whether it’s a suggestion, something we missed, or simply a bug report, we always want to hear from you.

03

Every decision serves the match.

We’re always making tweaks to the site. But with every decision we make, the goal is always to get you closer to a therapist that actually fits you.

Skip the hundred tabs

A calmer place to find the right therapist.

Take the quiz to get matched, or browse the directory at your own pace. It's free, and you don't need an account.

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